Indian technology giant Wipro has replaced former CEO Vivek Paul, who left in 2005, with two joint CEOs recently: Girish Paranjpe and Suresh Waswani.
This is a more than ever prevalent phenomenon. I see more and more companies which are adopting this route. There are surely some merits and advantages of this approach.
Let’s think about some advantages of this system over the more traditional system where few people ran for the post and only one made it:
- In usual format, very often the top contender who does not make it, leaves the company (GE has several such instances every time they appointed global CEO). Joint CEO’s ensures retention.
- How often do you find that the CEO is either strong in market place (customer oriented, sales kind of guy) or work place (people oriented guy). You don’t get the right mix of both easily. Joint CEO gets you that.
- It provides for natural in-built succession planning as even if one leaves, you have the other completely on the job.
- With the power of two to tango, persistence ability in implementation of strategy becomes much improved
Let’s look at the other side now in terms of disadvantages of this system:
- In order to maintain balance of power almost every process in the Company would be divided amongst the two guys
- Consensus driven strategy would almost always over ride the best strategy
- Your people start getting dividing into camps on both side
- Nothing is spontaneous and honest. Almost everything is pre-thought pre-planned to ensure friction.
I am sure there are several other benefits and disadvantages of this system. However I am of a firm believer that if strategy itself is not strong and powerful, no internal mechanism can deliver great results. I personally feel there is net loss to the company in long run in this system as everything gets convoluted in order to ensure consensus between the Joint CEO’s.
What are your thoughts on Joint CEO’s as a concept??
~~Rohit~~